01 / Creative objective
Turn an abstract insurance message into a clear, entertaining visual idea.
Spec advertising / Visual comedy / 0:27
INSURANCE CONCEPT
A small accident. A bigger story.
A runaway wheel turns an ordinary day into a chain reaction. A playful insurance concept that makes the unexpected memorable through visual storytelling.
Independent concept film, presented as speculative advertising rather than a commissioned client campaign.
02 / Visual direction
A sunlit village, a vintage car and an escalating series of mishaps. Reactions and everyday details give the incident its humour.
03 / Production approach
Concept development, cinematic sequencing, editing and sound built around a simple cause-and-effect story.
04 / The finished film
A short comic commercial concept that demonstrates a campaign idea through action rather than explanation.
Frames from the film
Let’s talk about the world you want to create.
